It’s easy to think of a hair dryer as just a tool — something that gets the job done and then goes back in the drawer.
But over the past year, we’ve learned something different.
At Labiim, we started with a simple question:
Why does drying your hair have to feel like a chore?
We tested motors. We studied airflow. We listened to people with thick, curly, frizzy hair who told us they avoided blow-drying altogether because it took too long, or made their hair worse.
And slowly, a new idea took shape.
It wasn’t just about speed.
It was about time — how much of it we waste, how precious it is.
It was about sound — not just decibels, but whether you feel comfortable using it at 7 a.m. without waking someone.
It was about touch — how it feels in your hand after five minutes, ten minutes, every day.
So we built something that moves fast — but feels calm.
A dryer that dries most hair in under 5 minutes, not because we wanted to race the clock, but because we wanted to give those minutes back to you.
One that’s quiet enough to use in a shared home, light enough to travel with, and designed to sit on your counter like an object you’re proud of — not hide in a cabinet.
We didn’t call it “high-speed” because it sounds impressive.
We call it that because, for the first time, fast can also mean gentle.
Because powerful doesn’t have to mean loud.
Because efficiency and elegance don’t have to be opposites.
In 2025, we’re seeing a shift: people no longer want appliances.
They want tools that understand their lives — their rhythms, their routines, their need for small moments of care.
And so, this isn’t just a hair dryer.
It’s our belief that daily rituals shouldn’t be endured — they should be elevated.
Thank you for letting us be part of your mornings.
— The Labiim Team
